IDbank Card Redesign

This project was developed as part of IDbank’s ongoing efforts to modernize its visual identity and strengthen emotional connections with clients. As an in-house designer, I led the redesign of the card, aiming to create a fresh, minimalistic look that reflects both the bank’s values and users' real experiences with financial services.

The core idea behind the design was inspired by the "ID" in IDbank’s name — representing individuality, identity, and trust — combined with a subtle smile symbol to evoke positive emotions linked to payments, receiving money, or getting a new card. This emotional layer made the redesign more than just a visual update; it became a bridge between technology, branding, and user feelings.

The design integrates the bank’s full color palette, symbolizing inclusivity, diversity, and energy, while maintaining a clean, modern aesthetic. One of the key challenges was achieving a balance between vibrancy and simplicity — ensuring the card remained bold yet minimalistic. Through iterative testing and close collaboration with internal teams, I successfully delivered a design that feels fresh, optimistic, and timeless.

This project stands out as a meaningful step in evolving IDbank’s brand experience, making everyday banking a little more personal and a lot more positive.